Features
All Features at a Glance
Discover all tools and features that make Mailaura the best newsletter platform
✉️Email Creation
AI-Powered Editor
✓Live code editor with AI assistant. Real-time preview and merge tag autocomplete.
30 Pro Templates
✓30 modern email templates for every occasion – all responsive and customizable.
HTML Import
✓Import and edit your own HTML designs.
Personalization
✓Merge tags like [[firstname]] for personalized messaging.
Media Library
✓Central storage for images and files with CDN delivery.
Footer Check
✓Automatic check for legally required elements (imprint, unsubscribe link).
👥Contact Management
CSV Import/Export
✓Easy import of existing contacts via CSV file.
Lists & Tags
✓Organize contacts in lists and categorize them with tags.
Double Opt-In
✓GDPR-compliant signup process with confirmation email and audit log.
Suppression List
✓Automatic blocking of bounces to protect reputation.
Segmentation
✓Create target groups based on behavior, tags or custom fields.
RFM Analysis
✓Recency, Frequency, Monetary - automatically calculate customer value.
🚀Campaigns & Sending
Instant Send & Scheduling
✓Send campaigns immediately or schedule for later.
Test Emails
✓Preview sending to your own address before the real send.
Device Preview
✓Preview how emails look on desktop and mobile.
A/B Testing
✓Test subject lines and content, winner is automatically determined.
Send-Time Optimization
✓AI determines the optimal send time per recipient.
One-Click Unsubscribe
✓RFC 8058 compliant for optimal deliverability with Gmail/Yahoo.
🤖AI Features
AI Subject Lines
✓Generate click-worthy subject lines with GPT-4.
Content Generator
✓Let AI write texts according to industry and tonality.
Spam Score Analysis
✓Check for spam words with engagement prediction.
AI Newsletter Assistant
✓Control your entire email marketing via chat — create campaigns, write content, view statistics.
URL to Newsletter
✓Enter a URL, get a newsletter — the AI crawls the page and automatically creates a ready-to-send campaign draft.
Automatic Translation
✓Translate newsletters into other languages via AI.
Image Selection & Optimization
✓AI selects suitable images and optimizes them for email.
CTA Optimization
✓AI optimizes placement and text of call-to-actions.
Predictive Analytics
✓Purchase probability, churn prediction, CLV calculation.
Campaign Assistant
✓Create complete campaigns via chat interface.
⚡Automation
Visual Flow Builder
✓Create automation workflows via drag-and-drop.
Drip Campaigns
✓Time-controlled email series for onboarding, courses etc.
Trigger-based Emails
✓Automatic emails on signup, click or inactivity.
Pre-built Flows
✓Welcome series, abandoned cart, re-engagement ready-to-use.
RSS-to-Newsletter
✓Automatic newsletters from blog RSS feeds.
Content Calendar
✓Plan newsletter creation based on content calendar.
📊Analytics & Reporting
Basic KPIs
✓Open rate, click rate, bounces and unsubscribes.
Campaign Dashboard
✓Visual overview of all campaign performance.
Heatmaps
✓See exactly where recipients click in your emails.
Device Statistics
✓Which devices and email clients do your readers use?
Engagement Trends
✓Analyze development over time and recognize patterns.
Benchmark Comparisons
✓Compare performance with industry benchmarks.
🏢Agency Features
Multi-Account Management
Manage multiple customer accounts from a central location.
Client Portals
Separate access for customers with restricted rights.
White-Label
Complete rebranding with your own logo, colors and domain.
Automatic Reports
Weekly/monthly reports automatically sent to customers.
Template Library
Reusable templates per agency for quick campaigns.
Reseller Program
✓Sell Mailaura under your own branding to your customers.
🔒Compliance & Security
GDPR Compliant
✓Double Opt-In, audit log and data processing agreement (DPA).
SPF, DKIM, DMARC
Assistant for correct DNS entries for domain verification.
Reputation Management
Automatic bounce and complaint handling.
AI Compliance Check
✓Automatic check for GDPR and spam risk before sending.
Audit Log
✓Complete logging of all actions.
Team & Permissions
✓Role permissions and approval workflows for teams.
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