
How to Create a Newsletter: The Complete 2026 Guide
From your first sender setup to a campaign with 30 %+ open rates — this step-by-step guide covers everything you need to launch a successful newsletter that actually delivers business results.
Enterprise features at a fraction of the cost – ideal for SMBs and agencies.
✓ No credit card required ✓ 500 contacts free ✓ GDPR compliant
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Betreff
Our new Newsletter
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1,247 Recipients
Campaign Sent!
1,247 Recipients
99.9%
Delivery rate
~90%
Cheaper than Mailchimp
50+
Integrations
24/7
AI Support
Integrate mailaura into any AI workflow — no UI required
67 endpoints with full OpenAPI spec
67+ tools for Claude, Cursor & more
npx @adsimple/mailaura-cli — 67+ commands
From drag-and-drop editor to AI optimization – all the tools you need
AI editor, 30 templates, HTML import & personalization
AI assistant, URL-to-newsletter, content generator & translation
Visual flow builder, drip campaigns & trigger emails
KPIs, heatmaps, device statistics & trends
Multi-account, white-label, template library & reports
GDPR, SPF/DKIM/DMARC, audit log & team permissions
Mailaura integrates seamlessly with your existing tool landscape
Forms, subscriber sync, post-to-campaign
Customer sync, product blocks, purchase trigger
Connect 5000+ apps without code
No-code workflow automation
+ REST API for custom integrations
View all integrations →Sign up free with Magic Link – no password needed.
Upload your contacts via CSV or connect your CRM.
Use our drag-and-drop editor or let AI write.
Send and track opens, clicks and conversions.
Up to 90% cheaper than Mailchimp – no hidden costs
€0
/mo
To get started
€19
/mo
For small teams
€49
/mo
For growing businesses
€99
/mo
For professional teams
Manage multiple organizations, share templates, and create automatic reports for your clients.
Up to 5 organizations
Up to 25 organizations
Unlimited organizations
| Feature | Mailaura | Mailchimp | Brevo |
|---|---|---|---|
| 10,000 Contacts | €49/m | €150/m | €65/m |
| AI Features | ✓ Incl. | €€ Extra | ✗ |
| Automation | ✓ Incl. | €€ Extra | ✓ Incl. |
| White-Label | ✓ | ✗ | ✗ |
| GDPR compliant | ✓ EU Server | ~ | ✓ EU Server |
| German Support | ✓ | ✗ | ✓ |
“Finally a newsletter tool that understands our agency needs. The white-label feature is a game-changer.”
Peter Wanderer
CEO, Digital Agency
“The AI subject lines increased our open rate by 40%. Priceless!”
Sarah Smith
Marketing Lead, E-Commerce
“Switched from Mailchimp and saved €200/month. Same features, better support.”
Thomas Weber
Founder, SaaS Startup
Practical insights on email marketing, automation, and deliverability — straight from the Mailaura blog.

From your first sender setup to a campaign with 30 %+ open rates — this step-by-step guide covers everything you need to launch a successful newsletter that actually delivers business results.
A newsletter is more than a promotional email. Here is what exactly defines a newsletter, which types exist, and how to tell a good one from a bad one.

Which newsletter software actually fits your use case? We compare ten leading tools on price, deliverability, GDPR compliance, AI features and integrations.
Yes, absolutely. We use EU servers, offer Double Opt-In, a DPA and complete audit logs.
The Free plan is permanently free with 500 contacts and 1,000 emails per month. No credit card required.
Yes! You can easily export your contacts via CSV and import them with us. We are happy to help.
Each AI generation (subject line, content etc.) consumes credits. They refresh monthly.
Yes! With our Agency plans you can offer Mailaura completely under your own branding.
We accept credit cards (Visa, Mastercard, Amex) and SEPA via Stripe. Annual payment gives 20% discount.
Start free now and experience how easy newsletter marketing can be.
No credit card required • Setup in 2 minutes • Cancel anytime