Tutorials10 min
Create Welcome Series: Step-by-Step
Learn how to create automated email series that delight new subscribers.
Mailaura Team
November 28, 2025
Welcome series are the perfect introduction to email automation. They greet new subscribers and build trust.
The Perfect Welcome Series
A good welcome series consists of 3-5 emails spread over 1-2 weeks.
- Email 1: Immediately – Welcome & Download
- Email 2: Day 2 – Brand introduction
- Email 3: Day 5 – Valuable content
- Email 4: Day 7 – Social proof & testimonials
- Email 5: Day 14 – First offer
Setting Triggers Right
The most important trigger is the double opt-in confirmation. From that moment, your series starts.
Pro Tip
Personalize every email with the first name and adapt content to subscriber interests.