Best Practices8 min
Improve Email Deliverability: The Ultimate Guide
SPF, DKIM, DMARC and more - everything you need to know for high delivery rates.
Mailaura Team
December 10, 2025
A high delivery rate is key to your email campaign success. Learn how to ensure your emails land in the inbox, not spam.
Setting Up Email Authentication
SPF, DKIM, and DMARC are the three pillars of email authentication. They prove that your emails really come from you.
Deliverability Checklist
- Set up SPF record in DNS
- Activate DKIM signature
- Define DMARC policy
- Monitor sender reputation
- Implement bounce management
- Avoid spam words
Pro Tip
Regularly check your Sender Score and respond immediately to bounces and complaints.