Segmentation for Higher Conversion Rates

Targeted campaigns to segmented lists achieve up to 760% more revenue than mass emails.

Segmentation Criteria

There are many ways to segment your list. The most effective ones are based on subscriber behavior.

• Purchase behavior (buyers vs. non-buyers)
• Engagement (active vs. inactive)
• Interests (based on clicks)
• Location (for local offers)
• Sign-up date (new vs. veterans)

Dynamic Segments

With Mailaura, you can create dynamic segments that update automatically. As soon as a subscriber meets the criteria, they're added to the segment.