Strategy
The Best Time to Send a Newsletter
Tuesday morning or Thursday afternoon? We use real send data to show when open rates peak — and why the generic answer is almost never your best one.
March 25, 20265 min read
Mailaura Blog
Newsletter, email marketing & automation – practical insights for marketers.
Strategy
Strategy
How to Get 100 Newsletter Subscribers in 30 Days
A proven plan for organic list growth without paid ads: lead magnets, placement, launch campaign — with a daily schedule and measurable milestones.
March 22, 20265 min read
Strategy
Newsletter KPIs: The 12 Most Important Metrics
Open rate is only the beginning. The twelve KPIs that actually matter — with DACH benchmarks and which ones to add to your dashboard immediately.
March 20, 20265 min read
Strategy
A/B Testing Newsletters: A Practical Guide
From hypothesis to sample size to evaluation: how to run newsletter A/B tests that produce reliable results — and avoid the mistakes that ruin every optimisation round.
March 18, 20265 min read
Strategy
Newsletter Personalisation Done Right
From first-name token to real 1:1 experience: the levels of personalisation, which ones actually drive revenue, and how to implement them compliantly.
March 15, 20264 min read
Strategy
How AI Is Revolutionising Email Marketing in 2026
From generated subject lines to send-time optimisation to fully automated content production: the five AI features that measurably lift newsletter performance.
December 15, 20254 min read
Strategy
Segmentation for Higher Conversion Rates
Targeted campaigns to segmented lists generate up to 760 % more revenue than mass emails. Here is how to build relevant segments — without over-engineering.
November 20, 20254 min read
Ready for your next newsletter?
Mailaura makes newsletter marketing easy, GDPR-compliant and AI-powered. Start for free.