Newsletter, email marketing & automation – practical insights for marketers.
From your first sender setup to a campaign with 30 %+ open rates — this step-by-step guide covers everything you need to launch a successful newsletter that actually delivers business results.
Which newsletter software actually fits your use case? We compare ten leading tools on price, deliverability, GDPR compliance, AI features and integrations.
A newsletter is more than a promotional email. Here is what exactly defines a newsletter, which types exist, and how to tell a good one from a bad one.
Free tiers, sending fees, hidden add-ons: we break down realistically what a professional newsletter costs per month — and where the money actually goes.
Build a sign-up form that converts, stays GDPR-compliant and works cleanly in Shopify, WordPress and any modern website.
From layout structure to typography to mobile optimisation: 15 proven design principles that measurably lift your click-through rate.
The subject line decides the open rate. Find 50+ proven examples, concrete formulas, and a subject-line testing plan for your next campaign.
Tuesday morning or Thursday afternoon? We use real send data to show when open rates peak — and why the generic answer is almost never your best one.
A proven plan for organic list growth without paid ads: lead magnets, placement, launch campaign — with a daily schedule and measurable milestones.
Open rate is only the beginning. The twelve KPIs that actually matter — with DACH benchmarks and which ones to add to your dashboard immediately.
From hypothesis to sample size to evaluation: how to run newsletter A/B tests that produce reliable results — and avoid the mistakes that ruin every optimisation round.
Mailaura makes newsletter marketing easy, GDPR-compliant and AI-powered. Start for free.