Strategy
Newsletter KPIs: The 12 Most Important Metrics
Open rate is only the beginning. The twelve KPIs that actually matter — with DACH benchmarks and which ones to add to your dashboard immediately.
March 20, 20265 min read
Mailaura Blog
Newsletter, email marketing & automation – practical insights for marketers.
Latest posts
Strategy
A/B Testing Newsletters: A Practical Guide
From hypothesis to sample size to evaluation: how to run newsletter A/B tests that produce reliable results — and avoid the mistakes that ruin every optimisation round.
March 18, 20265 min read
Strategy
Newsletter Personalisation Done Right
From first-name token to real 1:1 experience: the levels of personalisation, which ones actually drive revenue, and how to implement them compliantly.
March 15, 20264 min read
Tutorials
Newsletter Automation: Workflows That Work
Which automations belong in every newsletter programme, how to build them — and the three mistakes most teams make.
March 12, 20265 min read
Compliance
Newsletter & GDPR: The 2026 Checklist
From double opt-in to right to withdraw to data-processing agreement: the complete GDPR checklist for your newsletter setup in 2026 — step by step.
March 10, 20265 min read
Compliance
Double Opt-In Explained
What double opt-in is, why it is mandatory in the German-speaking market, and how to design the flow so you keep as many sign-ups as possible — without legal risk.
March 7, 20265 min read
Compliance
Newsletter Legal Notice: Mandatory Information
What must appear in your newsletter footer to stay compliant. With concrete examples for sole traders, companies and associations — and the top five mistakes.
March 5, 20264 min read
Industries
Newsletter for E-Commerce: Shopify & WooCommerce Guide
Cart abandonment, post-purchase sequences, product recommendations: how online shops generate 25–40 % additional revenue via the newsletter channel.
March 1, 20265 min read
Industries
B2B Newsletter: How to Reach Decision Makers
From content newsletters to nurture sequences — how B2B newsletters work in 2026, deliver measurable sales results, and clearly differ from B2C.
February 26, 20265 min read
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