6 min
Analytics & Statistics
Understand your campaign performance with comprehensive analytics tools.
Campaign Metrics
Every sent campaign provides detailed statistics: open rate, click rate, unsubscribe rate, bounce rate, and a click heatmap. Compare your values with industry benchmarks.
1
Open Rate: Percentage of recipients who opened the email.
2
Click Rate (CTR): Percentage who clicked at least one link.
3
Click-to-Open Rate (CTOR): Clicks relative to opens.
Tracking Technology
Mailaura uses AWS CloudFront for high-performance tracking. Opens are tracked via an invisible tracking pixel, clicks via link rewriting. All data is processed in compliance with GDPR.
Note
Apple Mail Privacy Protection can skew open rates. Focus on click rates as a more reliable metric.