DocumentationAutomation
10 min

Automation

Create powerful email automations with the visual workflow builder.

Workflow Builder

The visual workflow builder enables creating complex automations via drag-and-drop. Connect triggers, actions, and conditions to build powerful email series.

1

Triggers: Start workflows on events like signup, tag change, or date.

2

Actions: Send emails, assign tags, update fields.

3

Conditions: Create if-then paths based on contact data.

4

Wait Times: Define delays between steps.

Automation Types

Common automations: Welcome series, onboarding, re-engagement, birthday emails, order confirmations (with WooCommerce), and lead nurturing sequences.

Best Practice

Start with a simple welcome series (3 emails). Expand gradually based on performance data.

Monitoring & Optimization

Monitor your automations in real-time: active runs, conversions per step, and drop-off points. Optimize based on the data.

Related Pages

Automation – Mailaura Docs | Mailaura