DocumentationManaging Tags
5 min

Managing Tags

Organize your subscribers with tags – create tags, assign them to contacts, and use them for targeted segmentation.

Create & Manage Tags

Tags are flexible labels you can assign to subscribers. They enable precise segmentation for campaigns and automations. Tags can be created, renamed, and deleted at any time.

1

Go to Dashboard → Subscribers → Tags.

2

Create new tags with a descriptive name (e.g., 'VIP', 'Newsletter', 'Customer').

3

Assign tags to individual subscribers or remove them.

4

Use tags during import: Automatically assign tags to imported contacts.

Using Tags for Segmentation

When creating a campaign, you can filter recipients by tags. Combine multiple tags for even more targeted segments. Tags are also supported in automations as triggers and actions.

Best Practice

Use a clear naming convention for tags, e.g., by source (website, event, import) or interest (product-a, newsletter, blog). This helps you stay organized.

Managing Tags – Mailaura Docs | Mailaura