Campaign Management
Create, manage, and analyze all types of email campaigns in Mailaura.
Campaign Types
Mailaura supports various campaign types: Classic campaigns for manual newsletters, RSS campaigns for automatic feed-based emails, and Automated campaigns as part of workflows.
Classic Campaign: Manually created and sent. Ideal for one-time newsletters.
RSS Campaign: Automatically generated from blog feeds. Sends when new posts appear.
A/B Test Campaign: Tests different variants for optimal results.
Campaign Workflow
Each campaign goes through phases: Draft → In Progress → Scheduled/Ready → Sent. You can edit campaigns at any time before they're sent.
Tip
Use the campaign duplicate feature to use proven designs as a base for new newsletters.
Statistics & Analysis
After sending, detailed statistics are available: open rate, click rate, unsubscribes, bounces, and a link click heatmap.